Blog
Pre-PMF: Your Mission is to Reduce Uncertainty
Pre-PMF, learning velocity is the only KPI that matters. Everything else is either serving that goal or sabotaging it.
The Firehose of Code
With AI eliminating the engineering throughput bottleneck, the new constraint is clarity—the PM's ability to aim the firehose through testable hypotheses and coherent product vision.
Why Agencies Can't Build Your MVP
Most founders say "MVP" when they mean prototype. This confusion leads them to outsource work that cannot be outsourced—the iterative, judgment-heavy process of finding product-market fit.